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Greenwashing in the Cosmetic Industry: How to Distinguish the Real from the Fake?

The cosmetics industry is currently at a crucial turning point, faced with the imperative of sustainability and environmental responsibility. At Yatamani, we take this commitment seriously, while being aware that not all players in the sector share this integrity. This is where the concept of greenwashing comes into play.

What is Greenwashing?

Greenwashing, a combination of the terms "green" and "whitewashing," refers to deceptive marketing practices used by some companies to appear more eco-friendly than they are. These practices can mislead consumers, making them believe they are making an environmentally beneficial choice.

Recognizing Greenwashing

Vague and Unregulated Terms: Terms like "natural" and "ecological" are often misused, without clear definitions or justifications.

Exaggeration of a Green Attribute: Some products highlight a single ecological aspect, while neglecting other environmentally harmful practices.

Unvalidated Labels and Certifications: Beware of self-issued ecological labels or those not certified by independent bodies.

Yatamani's Approach: Transparency and Responsibility

At Yatamani, transparency is the cornerstone of our ecological commitment. We reveal the origin and utility of each ingredient, while adopting practices aimed at reducing our carbon footprint and minimizing waste.

A More Transparent Future for Cosmetics

We believe in a future where transparency and ecological responsibility are not only valued but expected. By educating our customers, we contribute to a more conscious and honest market.


At Yatamani, we are proud to promote a transparent and authentic cosmetics industry. We invite you to join us on this journey towards a more sustainable and responsible future."

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